Diamonds are forever. This phrase became the epitome of the diamond industry when De Beers Company used it for marketing. Today these forever glittering stones are being challenged by their clones, the lab grown diamonds. Today the diamond market is
History of the 4Cs : color, clarity, cut, and carat weight (Video)
Dive into the storied history behind GIA’s creation of the 4Cs The 4Cs – color, clarity, cut, and carat weight – were created by GIA to describe a diamond’s appearance and define its quality. The term 4Cs we know today
How to Read a GIA Grading Report (Video)
How to Read a GIA Grading Report Video by GIA. Shopping for a diamond, and want to understand diamond value? You’ll want to know about the 4Cs of diamond quality. 4Cs creator GIA goes to extraordinary lengths to guarantee the
How to Choose a Diamond (Video)
How to Choose a Diamond: Four-Minute GIA Diamond Grading Guide by GIA. This informative four-minute video will help you choose a diamond, with the help of GIA, creator of the 4Cs of diamond quality. Whether you’re looking to buy loose
Choosing an Engagement Ring to Match Your Partner’s Personality
Selecting the perfect engagement ring is more than just a statement of unconditional love. This is a ring you’ll want to wear proudly, and show off to the entire world, so it should reflect your personality and your personal taste.
Engagement Ring FAQ
Engagement Ring FAQ Help! That is what can come to a lot of people’s minds when shopping for an engagement ring. Naturally, shopping for a ring requires a lot of decision making and is an intricate process with lots of
Spring is in the air. Choose a flower ring with diamonds
Flower Ring with Diamonds Spring time It’s that time of the year again, when the air is milder, the days are longer, and people start crowding terraces and spending more time outside. Spring time is particularly the time when the
Diamonds shape. What it says about your style
Diamonds Shape You’re planning on wearing your engagement ring for the rest of your life. That means you want it to reflect your personal style – be that classic, modern, or something more unique. Here’s what each diamond’s shape says
Diamond Engagement Ring makes your Valentine’s Day Special
Valentine ’s Day Special “A DIAMOND IS FOREVER” – and so should be your love. So the best way to express your deep love to your loved ones is by gifting that special someone with a diamond jewellery, to be
Your Guide to Buying Diamonds this Holiday Season
Nothing shines quite as bright as the holiday season – that is expect for diamonds, of course. The gift of diamonds is a time-honored tradition and there is perhaps no gift more welcome or treasured. But, we get it, buying